Alfa Romeo has dedicated to being a part of a racing collection once more, albeit as a brand new partnership with the Luna Rossa crusing boat and staff.
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Endowed with a motorsport historical past that reads like a victory lap, Italian automaker Alfa Romeo has dedicated to a racing collection, nevertheless it’s not going to characteristic any of its vehicles. As a substitute, it has launched a brand new chapter on this legacy with an official partnership with the Luna Rossa crusing staff which is Italy’s most elite drive in worldwide yachting and a fixture within the America’s Cup.
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Because the Official Sponsor, Alfa Romeo joins Luna Rossa in its marketing campaign for the thirty eighth America’s Cup which to non martime observers, is probably the most revered crusing competitors on the planet. This time nonetheless there will probably be some Italian aptitude and pleasure, since this version is headed to the Bay of Naples for the primary time in historical past. Alfa Romeo provides that it might seem to be crusing and driving are worlds aside on the floor, however each disciplines are rooted in aggressive fireplace, cutting-edge supplies, and obsessive refinement. This partnership, in accordance with the model, is meant to be extra of a real technical collaboration with superior supplies, information evaluation and efficiency administration over the easy swapping of logos with advertising and marketing jargon hooked up.
Alfa Romeo CEO Santo Ficili added: “There could be no higher accomplice than Luna Rossa… a model that, like us, brings with it a powerful id, a wealth of historical past and a transparent imaginative and prescient of what’s to come back.”
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Talking of the brand new head honcho, the announcment was delivered alongside advertising and marketing boss Cristiano Fiorio, and Luna Rossa staff director Max Sirena in a brief movie (linked under). The thirty eighth America’s Cup is tentatively scheduled for 2027.
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