Defend Car Care has been round since 1964 and this 12 months we have fun a exceptional milestone – 60 years of innovation, development, and fantastic assist from our clients.
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The corporate, Defend Automobile Care Merchandise and Chemical compounds (Pty) Ltd was initially based by Marc Dionne in 1964.
All through the corporate’s development Marc Dionne prided himself on high quality, researching and testing probably the most superior chemical substances accessible to ship a variety of high quality merchandise. His first product to realize market success was “Defend Automobile Polish”. Manufactured out of pure Brazilian carnauba wax, there have been few which might compete. The vary of merchandise expanded – ever altering to ship merchandise for the altering face of the car business. These merchandise ranged from white wall tyre cleaners to vinyl roof cleaners, shampoos, inside cleaners and the very profitable Miraplate Liquid Polish.
The vary had advanced to some 30 merchandise concentrating on all facets of the automotive business. Marc Dionne had grown the enterprise to the purpose the place he was not in a position to handle the corporate as a one-man enterprise and he seemed for buyers, to develop the Defend model.
Within the early 80’s Marc Dionne approached Hilton Clark to take over the distribution of the Defend automotive care merchandise for the corporate. Hilton Clark had in 1976, acquired the distribution rights from Kanebo Ltd in Japan to distribute the Kanebo PVA Chamois throughout Africa. Distribution networks have been arrange nationally supplying the chain shops, motor meeting vegetation, oil corporations and varied motor accent teams. This rising distribution community was established and so the Kanebo Plas Chamois and Defend Automobile Care manufacturers complimented one another and might be distributed inside the identical distribution community.
Hilton Clark bought Defend Automobile Care Merchandise and Chemical compounds (Pty) Ltd from Marc Dionne in 1985, forming a brand new firm – Defend Chemical compounds (Pty) Ltd.
Within the early 1990’s the Defend model was repackaged and aggressively marketed to regain market share. This course of was tough and is clearly nonetheless ongoing however has reaped the advantages of manufacturing a model that’s nicely accepted, and extensively marketed into an unlimited nationwide distribution community.
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Over the a long time, we’ve navigated challenges, embraced change, and constantly delivered high-quality merchandise that meet the wants of our ever-evolving market. Every product on the shelf, every profitable marketing campaign, and every happy buyer is a mirrored image of the eagerness and experience that has pushed us for six a long time.
As we have fun this important achievement, let’s additionally look ahead to the longer term with the identical spirit of innovation and excellence that has introduced us right here. The subsequent 60 years are brimming with alternatives, and collectively, we are going to with our strategic companions and most significantly our loyal clients proceed to set new requirements and obtain even higher milestones.
Thanks for being a vital a part of this unbelievable journey.
Don’t simply wash your automotive – Defend It!
