Festival of Motoring Proves South Africa’s Appetite for Motorsport

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One in every of Mzanzi’s premier motoring occasions has come to a detailed, and with it, leaving an indelible mark on the hearts of many motoring lovers. This has been the influence of the Kyalami-based Competition of Motoring. 

Festival of Motoring
Picture: Competition of Motoring

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With 26 508 guests from 210 cities in and across the area, organisers from this yr’s version of the Competition of Motoring are blissful to report a profitable occasion. Fanatics from 19 international locations, together with our personal, voted the Competition of Motoring was ranked #1 client automotive occasion in South Africa by way of a third-party survey.

“We’re very glad with this final result and attempt to enhance the Competition of Motoring even additional sooner or later. Now we have already achieved a really excessive satisfaction stage on each the OEM aspect in addition to on the attendee aspect. We really feel that now we have developed an excellent understanding of the wants of each the automotive lovers and the producers and can proceed to refine our idea“ says Michael Dehn, Managing Director of the organisers, Messe Frankfurt South Africa.

Festival of Motoring

Regardless of attendance numbers from the earlier yr being barely down, appearances from a number of extremely respected producers ensured there was no scarcity of on- and 0ff-track actions for attendees. With 21 automotive manufacturers on show, the Festival of Motoring become a showcase for the automotive trade.

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Nomagugu Sibeko, Authorities Affairs and Communications for BMW Group acknowledged that BMW Group South Africa’s participation on the sixth Version of the Competition of Motoring comes amid a very particular yr as BMW Group celebrates its 50-year anniversary in South Africa. The corporate’s fiftieth birthday celebration appears again at its vibrant heritage and distinctive automotive product historical past, achievements, and successes. Serving as a platform to display new expertise, the German automaker additionally had the chance to indicate what the silent BMW electrical vary was able to. 

Festival of Motoring

 

“This yr, our focus was on celebrating legacies,” mentioned Judy Maharaj, Present Director for the Competition of Motoring. “Porsche, a real automotive icon, celebrated its seventy fifth anniversary on the occasion. They honoured six a long time of the legendary Porsche 911 and twenty years of the groundbreaking Cayenne. It was a major event that showcased Porsche’s wealthy historical past and innovation.”

With the plain advantages for lovers, the organisers declare that the occasion is a vital facet for future automotive purchasers since 20% of ticket holders deliberate to purchase a automotive inside the subsequent 3, 6, or 12 months. Of these, 21% are planning to pay for his or her new car in money, whereas 30% are choosing financing, with the remainder nonetheless weighing their choices.

Festival of Motoring

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