Murati Suzuki has been working inside South African borders for over a decade now. On this quick house of time, the Japanese producer has gone from being an underdog to the record-breaking power we all know as we speak.
Yearly, Murati Suzuki continues to climb up the Naamsa charts, presenting nothing however good gross sales from a rising lineup. Technical gross sales stats reserved for business professionals apart, Suzuki is doing nicely available in the market, with a noticeable quantity of their automobiles flooding the streets.
Discover a hole available in the market. That’s precisely what Suzuki did by specialising in small automobiles with welcoming personalities and equally spectacular asking costs. Over and above this, each mannequin affords glorious gas effectivity and adequate further consolation and worth for drivers, it’s that components that has saved them going to this present day.
Associated: Toyota and Suzuki dominate January sales – Top 5 selling models
In line with the current Naamsa doc, Suzuki shouldn’t be solely within the prime 5 bestseller listing however attained the third place, proper after Volkswagen Motor Group with Toyota nonetheless sitting comfortably on the primary spot. In January 2023, Suzuki managed to promote a complete of 4 357 items, which is nearly the identical quantity of automobiles they bought the complete yr in 2012. Suzuki bought 4 724 items in 2012, which means the Japanese model used to promote a median of 393 items a month in South Africa.
It’s utterly mind-blowing that the automaker managed to climb up the charts, surpassing business giants in fast succession and being rated as one of many prime sellers in South Africa. From 2014 to 2016 Suzuki noticed a lower of their annual gross sales, going from 6 469 items in 2014 to six 382 items in 2015 to five 631 items in 2016.
Issues actually began choosing up in 2017 after they bought 8 843 items, this was across the time the brand new Suzuki Swift entered the market. Gross sales saved peaking after 2017, hovering by means of the roof in 2022 with a whooping 47 233 items bought. Automobiles like the brand new Suzuki Swift, Suzuki Celerio, Ertiga, Suzuki Baleno and Suzuki Jimny actually helped push this quantity to the place it’s as we speak.
