New DS 7 ÉLYSÉE at the service of French Presidency on Bastille Day

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French President Emmanuel Macron had the chance of sampling the perfect native automotive luxurious of his nation after being ferried round within the new DS 7 ÉLYSÉE to have fun Bastille Day for the Republic. 

Picture: DS Cars

Citroëns premium DS brand took centre stage on the nation’s 14th of July (14 Juillet) celebrations which commemorates the Storming of the Bastille on the identical day in 1789. The violent assault on the federal government by the individuals of feudalist state signalling the beginning of the French Revolution and abolished the political construction of absolute monarchy. 

Whereas monarchical opulence and ostentation have been an element within the disgruntled peasant inhabitants which influenced the historic revolution, the brand new DS 7 ÉLYSÉE is way extra understated in its luxurious. Regardless of a society that has extra equality than ever earlier than, the mannequin with its lengthened chassis has been absolutely geared up to guard the Presidential entourage with built-in armour plating. 

Picture: DS Cars

This isn’t the primary time French politicians have known as on the DS nameplate to be ferried round in consolation and elegance. Previous to DS turning into its personal sub-division of Citroën, Charles de Gaulle famously survived an assasination try when he and his spouse have been trundling alongside in a timelessly stunning Citroën DS when militants opened hearth on the motorcade in Paris on the twenty second of August 1962.

Picture: DS Cars

The attractive SUV debuted recently and that is certainly one of its first main outings with excessive rating officers however we are able to’t think about this can be its final. Citroën SA and Stellantis have nonetheless not confirmed if the posh marque will be part of their portfolio in Mzanzi however we stay hopeful!

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